Funnel Architecture = Customer Acquisition and Retention
That’s the short version.
The longer definition is this:
Funnel Architecture is the deliberate design of every contact people have with you in the process of doing business.
- It’s how they come to learn about you in the first place.
- It’s the experience they have when they are in your lead pool.
- It’s the ease (or lack thereof) of their first transaction with you, and how the relationship develops from there.
Funnel architecture is designing their entire experience with you, on purpose and with great forethought.
It’s creating the best introduction to your business for people at each level of the Awareness Pyramid:
If you don’t offer the appropriate content and experience at each level of the pyramid, you can believe one of your competitors will.
The design of your funnel skillfully moves people from one awareness level to another, recognizing the ones ready to move up and the ones who need more nurturing.
Funnel architecture is understanding your customers’ success journey and delivering those early victories that turn them into raving fans.
It’s what takes even the most ordinary business and makes it extraordinary.
Your funnel is your entire business, it’s important that it delivers the best experience possible. We help business owners like you design funnels that delight their customers. If you’d like us to help you design yours, just reach out to us right here.